One of the biggest hurdles that content creators and app developers face in their mobile monetization efforts is ad blocking. The bad news is that it has since entered the mobile field, which is no surprise at all since mobile users are currently growing at an unprecedented rate.
Of course, one of the main factors that is closely connected to ad blocking is the overall user experience of your app. Most of the time, poor ad placement, which leads to equally horrendous user experience, is what leads to greater instances of ad blocking in the first place. This is why it’s important to pay attention to how your mobile ads would affect the user experience of your app. Start by paying close attention to these guidelines.
Determine the Right Ads to Use and Their Proper Placement
Gone are the days when you can just use any available ad type or unit at your disposal and expect them to work. Banner ads aren’t your sole option. Spamming mobile ads is not only an annoyance, but it also slows down your users’ devices and your app. What’s good is that mobile adnetworks are easily adapting to ad blockers with the introduction of more sophisticated ad types (like native ads and rich-media ads, to name a few).
Native ads, for instance, are able to integrate themselves seamlessly into your content, giving them a more natural feel that is not at all intrusive. Video ads, especially those that are well-placed, are a staple in a lot of gaming apps simply because they have an auto-play feature. The value of these ads lies in the fact that they engage users better.
Don’t Underestimate the Power of Data-Driven Strategies
Taking the time to know your audience through analytics and knowing their specific demographics would certainly pay off for your advertising efforts. It will give you invaluable insight on those specific individuals and groups who have the highest buying intent. In the process, you would certainly be given a lot of better opportunities to learn and target the ads that are highly relevant to your current audience.
Focus on Creating High-Quality Content
It should be apparent to you now that the content you serve and the ads you show go hand in hand. You can’t really expect your ads to convert if your content doesn’t offer any value, relevance or freshness. What makes this more necessary is the fact that a lot of native ads rely on your content for their efficacy (since they are based on buyer intent). This also creates an atmosphere that is not at all harmful to user experience, as your content is guaranteed to cater to their needs and leave them satisfied (and more ad amenable) during their visit.
Consider Dynamic Creative Optimization
There are a lot of good things to say about DCO since it practically creates ads that are highly personalized in nature in real-time. It is a more systematized approach as it entails multi-variable testing and pinpointing the exact optimization methods to use This means that just about every ad that you offer to users is guaranteed to pique their interest. This is because the data about the viewer is gathered at the same time that each ad is served.
As a closing note it should be obvious from the topics mentioned above that in order for ad blocking efforts to be mitigated, you simply have to integrate ads in such a way that your users would not find them detestable. Additionally, don’t hesitate to be open to the technology that you have available to you, as it would surely aid in not only fostering a better user experience but also more successful mobile advertising.